A Barrel-Aged Rebrand
Cooper's Cask Coffee is a specialty coffee company that is known for their award-winning whiskey and rum barrel aged coffee. Along with their unique flavor profiles, Cooper's is set apart from competition in their premium quality, using only the best single-origin beans from around the world.
After an extensive research phase (☕ 😉), I dove into this rebrand project with the goals of telling Cooper's brand story and better communicating their high quality of product. Because their barrel aged coffees are more of an experience, often saved for special occasions or gifting, I strived to ensure the brand identity reflected that distinctiveness. I worked closely with the client on all aspects of the project and its deliverables, including a logo redesign, color palette, typography standards, robust packaging design system for 15+ flavors, photo art direction, e-commerce website design, and social media assets.
Industry
Food & Beverage
Deliverables
Logo
Packaging
Photo Art Direction
Web Design
Social Media Posts
Label and Icon System
One main challenge for Cooper’s packaging is in their wide range of premium coffee products. With this depth of delicious choices, it’s crucial that customers can quickly and easily identify which product they are looking for.
I developed a set of custom icons and labels to make these important characteristics more easily identified at a glance.
E-Commerce Website
After completing the brand redesign and packaging system, Cooper's website was also in need of a fresh look.
Inspired by the brand palette's rich hues, their e-commerce experience was upgraded to be as captivating as the coffee itself. Each product page was custom designed to embody the unique flavor and story behind the beans.
Social Media Marketing
Following the launch of Cooper's redesigned website, I designed a series of social media posts to introduce the new look and drive traffic back to the e-commerce site.
Collaborators
Photography: Padee Vang
Web Development: Austin Winnett
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